Safaricom SMS Revenue Falls to KSh5 Billion Amid Changing User Habits
Safaricom has reported a sharp decline in traditional text messaging, with the average number of SMS sent per customer falling by 22.9 per cent as mobile users increasingly embrace internet-based communication platforms. The company’s half-year financial results for the six months ended September 30, 2026, show that messages sent per subscriber dropped to 98.94, reflecting…