GeoPoll: Quality, local products shape what Kenyan consumers buy
Quality remains the leading factor influencing what Kenyan consumers buy, while most households spend between Ksh1,294 and KSh6,472 a month on fast-moving consumer goods (FMCG), a new GeoPoll study has found. The findings are contained in GeoPoll’s FMCG & Consumer Insights in Africa 2026 report, based on a survey of 2,403 consumers across Kenya, Nigeria…